We had a chance to catch up with Jaime Molina the designer of this years Breckenridge Brewery Artist Series Snowboard. Each year the brewery sets out to choose a designer to come up with an amazing design for their upcoming snowboard in partnership with Never Summer Industries. This year local favorite (one of ours) Jaime Molina got the distinct honor. Molina goes by the moniker Cutty Up on Instagram and you have probably seen some of his work all over town. With a unique style it was only fitting to come up with this years amazing board. The board will be on hand at the Opening Day Party to take place on Saturday November 10th at Punch Bowl.
Jaime: I've been making things my whole life I guess. It's been a long road to making a living off of my art solely, but it's been worth the wait.
Jaime: Like I said, I've been making art in various forms my whole life, but eventually I studied art at Metro State and got a BFA with an emphasis in printmaking. After that I started having art shows around town and I just kept building things from there.
Breckenridge Brewery & Never Summer Team Up To Throw Down For Opening Day, Nov. 8
Jaime: I really enjoy cooking. Maybe Culinary school? I used to do home remodeling and I really enjoyed that as well. The process of tearing things down and seeing how things are made has always fascinated me. I used to take apart electronics and other appliances when I was little to see how they worked. It's kind of a similar process. With the home remodeling I had the chance to build it back up in a new way which is pretty gratifying.
Jaime: There are so many great artists and makers here in Denver. I'm super grateful that I get to make art in an era where artists here are getting recognition for their work from a much broader audience. The high visibility and impact that street art and graffiti have is a valuable tool for artists to reach people that may not otherwise discover art in traditional formats. These new additions, in the forms of murals and other street installations, are valuable assets to the culturural landscape of Denver. I always point out to people that question whether it's worth it for the city of Denver or private businesses to invest in these types of works, that this is the kind of thing that people will remember when they visit our city. No one will go home and tell their friends about the fantastic billboards and advertising we have here. They will share photos of vibrant art and culture and think of the connection they had to it. This not only spreads the artwork of local artists, and opportunities for them, but it also shows what we are about here.
Jaime: Thank you for the compliment! I don't have a favorite piece. They are each my favorite until the next one haha. By that I mean that they are all different specifically because each piece is in a different location and each design is based on that unique site. What I enjoy the most about making work in the street is that you get to know each location so well. Each corner or pocket in this city has it's own vibe and getting to connect with that particular spot is to me what it's all about. As an artist, the people you meet while you are installing the work are the same ones that live with the art everyday after you pack up and leave. For me personally, it's important to have a connection to the community so that they will have a connection to the art. That's the goal anyway.
New 2017 Limited Edition Never Summer Breckenridge Snowboard 156cm For Sale In Longmont, Co
Jaime: Ryan over at Breckenridge Brewery contacted me a while back about doing a design for their artist series board, but due to some schedule conflicts I wasn't able to participate. Fortunately we were able to circle back and make it happen this year! They have been super awesome to work with.
U5280: How did the theme for the Breck Brew come about, it seems like every board in the series so far has told a story?
Jaime: Snowboarding has always been very special to me. It's given me some of the most physically surreal moments in my life as well as some of the best memories with my friends and family. In light of this special connection, I wanted to create a design to honor everyone that holds winter in a high regard. Every year I start seeing people get anxious for winter to come posting tons of antsy social media posts about missing snowboarding and stuff like that. I had this idea of illustrating Old Man Winter conjuring up snow. Kind of like a Santa Claus specifically for winter people creating a blanket of powdery snow to warm their hearts.
Never Summer & Breckenridge Brewery Celebrate Opening Day With Free Movies!
Jaime: Hmmmmm really tough call. I think it changes depending on when you ask me. A couple months ago I would have said the Agave Wheat. At this moment it's the Vanilla Porter.Denver, CO – October 23rd, 2014 – As leaves turn and begin to fall, and the inevitable arrival of snow commences, excitement and anticipation for Opening Day of the winter sports season emerges across Colorado. For the second year, Breckenridge Brewery and Never Summer Industries have teamed up for the month of November to celebrate this special time of year. The two Colorado companies have collaborated to create another limited edition, Artist Series snowboard, which will be distributed to bars throughout the United States and given away at unique Opening Day parties.
Last year was the inaugural partnership between the original mountain town brewery and the well-established, independent snowboard company. The program gained attention from craft beer and snowboard enthusiasts across the country. Because of its success, Breckenridge Brewery is expanding the footprint of the program significantly, throwing several Opening Day parties in 17 of the states they distribute beer to. It’s safe to say that this premier Colorado collaboration will be an annual tradition.
“We’re the original mountain town brewery of Colorado, ” explains Todd Usry, Breckenridge Brewery Brewmaster and Director of Brewery Operations. “This program and the relationship we’ve built with Never Summer couldn’t be more fitting. It allows us to maintain our ski and snowboard culture that stems back to our roots at the original brewpub in Breckenridge, CO.”
Never Summer X Breckenridge Brewery
The art for the 2014 collaboration snowboard was chosen amongst six different designs that were submitted by Colorado artists. Live showcases and online voting exhibitions were held, at which point the artwork of collaborators, Josh Viola and Aaron Lovett, was chosen as this year’s Artist Series snowboard. Inspiration for the design originated from Breckenridge Brewery’s very popular Agave Wheat, which has a Dia de los Muertos themed skull chewing on wheat for the beer label.
, Breckenridge Brewery and Never Summer Industries will debut the snowboard at their second annual Opening Day kick-off party at Punch Bowl Social in Denver, CO. This free parking lot party will feature the premier of Never Summer’s movie, “Dang Bud, ” free ski and snowboard edgings and waxings from 7Twenty Boardshop, snowboard giveaways, and much more.
Over 300 Opening Day parties and snowboard giveaways will take place during the month of November. Dates and locations for all of these parties can be found at BreckBrew.com/OpeningDay.
Funslinger For All
Breckenridge Brewery was founded in 1990 in Breckenridge, Colorado. In the past two decades Breckenridge Brewery has grown from a small 3, 000-barrels-a-year brewpub to one of the most successful craft beer and restaurant companies in the nation. It now handcrafts more than 62, 000 barrels of fresh beer annually and owns and operates six brewpubs and ale houses in the state of Colorado. For more information visit www.breckbrew.com.We and our partners use cookies to Store and/or access information on a device. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. An example of data being processed may be a unique identifier stored in a cookie. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. The consent submitted will only be used for data processing originating from this website. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page..
Breckenridge Brewery and Never Summer Industries are teaming up for another Artist Series snowboard featuring local artwork crafted into a high-performance all-mountain board. Also to commemorate 10 years of partnership, Breckenridge Brewery will release a brand new beer to celebrate the winter sports season: Funslinger Lager.
Named after a famous Never Summer snowboard, Funslinger Lager is a beer born out of two Colorado companies with a legacy of quality and craftsmanship. This easy-drinking lager is light enough to knock a few back and has just a hint of
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