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For Summer 2017, Sprite is building on its ties to hip-hop music with a campaign based on limited-time packaging featuring lyrics from popular rappers.
In the “Summer Sprite Cold Lyrics Series” — clearly inspired by the success of sibling brand Coke’s ever-expanding summer “Share A Coke” program — one lyric from each of six rappers is spotlighted on 16-ounce cans and 20-ounce bottles of Sprite. The promotional containers are being sold in convenience stores and other retail formats across the country.
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The lyrics, which promote Sprite as a cold, refreshing drink for summer, are from Vince Staples, Lil Yachty, DRAM, Vic Mensa, Kamaiyah and Kap G.
The summer effort, an extension of Wieden + Kennedy New York’s “Wanna Sprite” campaign launched last fall, spans television, outdoor, radio, digital, social and in-store advertising.
Over the summer, Sprite will seek to engage young hip-hop fans by featuring “Sprite-sized Endorsers” — miniature digital versions of the six rappers (above) — on the brand’s social channels.
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The “endorsers” will encourage fans to interact on Twitter and Instagram using #WannaSprite, and visit and post to the brand’s Tumblr page .
During the Coca-Cola-sponsored BET Experience (June 22-25) at L.A. Live, they’ll offer fans special access to the music/entertainment festival via the brand’s social channels.
From June 26 through August 28, Sprite will also run instant-winsweepstakesoffering more than 150 prizes per day, including Xbox One S consoles, drones and BMX bikes. After each limited-edition product purchase, fans can visit Sprite’s site and scan in a photo of a lyric from a can or a code from a bottle cap for a chance to win one of the prizes.
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Sprite was among the first brands to “recognize the power” of hip-hop and support the music, starting more than 30 years ago, according to Bobby Oliver, director of Sprite and citrus brands at Coca-Cola North America.
The list of rappers with whom the brand has collaborated includes A Tribe Called Quest, Pete Rock & C.L. Smooth, Grand Puba and Grandmaster Flash, 2Pac, Notorious B.I.G., Drake, Nas, Missy Elliott and J. Cole, among others.Summer is finally here! The warmer weather has us itching to listen to songs that are a little more upbeat and bright. For those of you who feel similarly, fear not: We’ve compiled a playlist of tracks to help you get into the summer groove, too. From throwback jams to current hits, if you're looking for the lines that most capture that forever feeling of summer — a carefree attitude, sun-kissed skin, the salt air — look no further. These next 30 lyrics are summer served in a song.
2. “That’s when I make the wish, to swim away with the fish / Is it supposed to be this hot all summer long?” - “Malibu, ” Miley Cyrus
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3. “It’s too hard to sleep / I got the sheets on the floor, nothing on me / And I can’t take it no more it’s a hundred degrees” - “Want to Want Me, ” Jason Derulo
6. “No stress, baby you can find us / Getting down on a beach in Dubai / Pool side, sippin’ on a Mai Tai / Double up, run it back on my mind” - “The Life, ” Fifth Harmony
8. “The heat is blazing like the 4th of July / I got the air con on, and it's blasted on high / So just grab something cool and jump in your ride / Pick up everybody, I'll be waiting outside” - “Summer’s Not Hot, ” Selena Gomez & The Scene
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9. “When I met you in the summer / To my heartbeat’s sound / We fell in love as the leaves turned brown, ” - Summer, Calvin Harris
Is there any song that says “summer” more than “Summer Nights” from Grease? Whether you’re a stickler for the John Travolta and Olivia Newton John original or can’t stop blasting Julianne Hough and Aaron Tveit’s version, “Summer Nights” — and particularly the lyric above — perfectly capture the feeling of your first summer fling.
12. “Relax and stand in the warmth of the sand / The day is long / And here for you and I to capture — “Warmth of the Sand, ” Dashboard Confessional
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Chris Carrabba, lead singer of Dashboard, can describe a moment like no other. On “Warmth of the Sand, ” he encapsulates that feeling of digging your toes into the beach, summer day stretched out ahead, when the only things you have to contemplate are those endless possibilities.
The telltale creak of the screen door is a sure sign of summer, and attempting to stealthily sneak out of it is certainly indicative of a summer romance. That Taylor Swift — always so perceptive of those summer hallmarks.
14. “I got my toes in the water, ass in the sand / Not a worry in the world, a cold beer in my hand — Toes, Zac Brown Band
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15. “I keep on hoping we'll eat cake by the ocean I KEEP ON HOPING WE’LL EAT CAKE BY THE OCEAN” — Cake By The Ocean, DNCE
Hands up if you thought this inescapable jam was actually about a seaside picnic (guilty). Turns out, “cake by the ocean” is actually what the Swedish producers of the track kept accidentally calling “sex on the beach.” And according to Joe Jonas, “Cake by the Ocean” is all about getting a little oceanfront action.
‘90s summer in a song, Will Smith and DJ Jazzy Jeff’s “Summertime” brings back memories of those relaxing summer days of youth.
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17. “New Kids On The Block had a bunch of hits / Chinese food makes me sick / And I think it's fly when girls stop by / For the summer, for the summer... — Summer Girls, LFO
With its random assortment of pop culture references (Abercrombie & Fitch, NKOTB, Chinese food?), LFO knows the key to any summer girl’s heart.
18. “On that drop tailgate, on a summer night / Something 'bout beer, sittin' on ice — Somethin' Bout A Truck, Kip Moore
Summer In Italy
Country artists are famous for painting pictures with their words, and nothing describes summer more vividly than Kip Moore singing about an ice-cold beer on a hot night.
For all intents and purposes, the Beach Boys are summer. So this image of the band prepping to surf and longing for warmth — backed up by their iconic ‘60s sound — is all anyone needs to get ready for the beach.
20. “She was sippin' on Southern and singing Marshall Tucker / We were fallin' in love in the sweet heart of summer... — Cruise, Florida Georgia Line
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The majority of Florida Georgia Line’s “Cruise” conjures up images of driving with the windows rolled down and the breeze through your hair. But what is so great about this line is how it so vividly describes a country gal in July; a summer aesthetic everyone secretly wants TBH.
22. “I can't wait to fall in love with you / You can't wait to fall in love with me / This just can't be summer love, you'll see — Summer Love, Justin Timberlake
23. “I like the summer rain / I like the sounds you make / We put the world away / We get so disconnected” - “Disconnected, ” 5 Seconds of Summer
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24. “On an island in the sun / We'll be playing and having fun / And it makes me feel so fine / I can't control my brain — Island In The Sun, Weezer
25. “There's a place on the corner of Cherry Street / We would walk to the beach in our bare feet — Ocean Avenue, Yellowcard
26. “Up on the shore they work all day / Out in the sun they slave away / While we devotin' / Full time to floatin' / Under the seat — Under The Sea, The Little Mermaid
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Sebastian has a point. Which is exactly why this lyric from “Under the Sea” basically demands that you forget real life, grab an inner tube, and float in the ocean.
27. “And school is out, so let's get it on / Flip-flop tans and some white sand, I know the perfect spot - Summer Nights, Rascal Flatts
It was difficult to pick just one line from Rascal Flatts’ “Summer Nights” to include on this list, but the allure of flip-flop tan lines and white sand beaches was impossible to resist.
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As July turns to August, those first pangs of reality start to set in. On the bright side, at least you have 1D’s vocals to soothe you.
29. “Now the nights turn colder, your head's on my shoulder / We do our best to pretend / THe waves turn louder, I'm lost without her / The summer starts to end... — Blame it on September, Allstar Weekend
For anyone who has ever had a summer romance, these lyrics cut right to the heart. As Labor Day looms ahead, it’s tough to stay in the moment and hope that things will last once September hits.
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